Hello,
We just couldn’t find the right aesthetic for Peter’s first release through Decca. We’d had loads of pitches and ideas in, but just couldn’t find the right one. We needed a visual that reflected the classical nature of Peter’s voice and music – a look that firmly rooted Peter in a tradition of pure talent, soul and depth. Yet at the same time we needed to create an image that was engaging and exciting to a modern audience..
Then I looked through a whole lot more photos from a day when Peter had gone out with a mate and a camera around Conway Street…
I saw this image and knew this was the right direction to take. I turned off my phone and emails and spent far too many hours rebuilding parts of this image (brick by brick!!) to make it work as a CD cover, and hours of fiddling around with my rudimentary Photoshop skills to make this work, but finally we have it! And I have to say, I’m really proud. I love it, Peter loves it, management love it and Decca love it – grrrreat!
(This is me taking ‘Product Management very literally!’)
Check out Peter Conway’s MySpace page here. If you ask him nicely he may even have a copy of this EP to sell you.
