Big up to Jordan Chatwin for designing these sweet little beauties. Taking inspiration and elements from the passport page design has worked really well here – it creates a subtle nod to travel and journeys, while offering huge room for creativity – which perfectly represents the essence behind the British Music Abroad brand. The visual identity for British Music Abroad is definitely coming together. It’s important to keep the right balance of creative freedom and ‘rock & roll’ yet retaining the all important trust and professionalism so important to charitable programmes.
These went down a storm in Texas (I’m very disappointed that I wasn’t there – mainly cos I’ll never get to see these in the ‘flesh’ – so to speak!) and I’d like to think they had something to do with providing an audience that was literally spilling out onto the street!
To see some photos of the British Music Abroad party at SXSW please visit www.britishmusicabroad.co.uk
Check out Jordan’s beautiful work at www.jordanchatwin.com







